Coming out of what looks like an opening success of midnight, Macy's Inc. (M) appears to be heading toward making time a tradition.
"My impression is this fist is a positive step and we are attracting a different type of customer," one who is younger than most traditional Black Friday client, CEO Terry Lundgren said in an interview.
Given the strong reception that saw other shops, additional retailers are likely to go the same route, head of retail sale of Jones Lang LaSalle (JLL) Greg Maloney told Dow Jones Newswires. "Might think that some of them will begin at midnight, or even earlier opening".
From Wal-Mart Stores Inc. (WMT) to Best Buy Co. (BBY), shops open until midnight or previously appeared to draw the largest crowd. While most of the shops appeared to have been ordered, there was an incident reported in a Wal-Mart store in the Los Angeles area a woman spray pepper spray that has brought about 20 injured, most from people stampeding to get away from her.
Best Buy, who has had a midnight opening, has had a promotion on a $ 200 42-inch Sharp TV that "was a Blocker for some" and helped "good" traffic Department of television Best Buy Chief Executive Brian Dunn said in an interview.
"A lot of people seemed to hit late at night, rather than in the morning," said Charlie O'Shea, retail analyst for Moody's Investor Service.
Online Shopping also appeared to be strong, with a turnover of Thanksgiving in growth of 39% compared to last year, according to IBM Coremetrics. Of all online sales, 11% was done on a mobile device, more than twice last year's 4.5%, IBM Coremetrics said.
Malta and brick stores, customers, Barnes & Noble Inc. (BKS) made a beeline to the Nook of the position of Union Square, New York City, where a line formed at the beginning for the gadget. After the store opened at 8, Mary Patterson in Brooklyn was the first in line. She came to buy the discounted SimpleTouch Nook.
Discounts, as part of a general sense about the uncertain economy, were on the minds of consumers.
Macy's Herald Square was filled with a mix of people who want to experience the Black Friday madness, tourists and job seekers deal between them. Marianela Cespedes did Macy's the first of several planned stops for Black Friday. The 33-year-old stood in line Friday morning at Home Department 1:30 am EST with a stack of appliances chest-high. Cespedes used his cell phone to calculate rebates more effective from a stack of coupons in his hand.
Die-hard deal-seekers began arriving at a Best Buy in Houston on Tuesday afternoon. Huddled through several nights fleece blankets, they slept in tents and took turns to go to the bathroom, until the store opened at midnight Black Friday, all in a quest for the $ 200 discount televisions and laptops.
"With offers they have this year, I don't have to spend so much," said Debbie Boyd South ozone, N.Y., who was the first on line to target (TGT) to Farmingdale, N.Y. We got to the Thanksgiving Day 18 wait for retailer opening of midnight.
Many buyers said that they had done their homework before coming. "This allows me to get my holiday shopping done that much faster," said Barbara Lawrence of Central Islip, N.Y., as she and her mother pushed two large trucks full of merchandise for your vehicle in a Wal-Mart in East Farmingdale, N.Y. Lawrence, like thousands of others across the United States, was headed for other shops took the previous week comparative shopping online and reading newspaper circulars. The goal this year is to save money while shopping, shoppers said.
About 34% of consumers said that they plan to shop on Black Friday, the day after Thanksgiving, up from 31% last year and 26% in 2009, according to a survey by the International Council of shopping centers.
The National Retail Federation predicts 152 million at the shop during the long weekend, on approximately 10% from a year ago.
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