Black Friday Shoppers ' spending About the same as 2010: Retail

Molly Jones, a mother of two from 31 years of Cincinnati, hasn't had a job a year ago, forcing her to cut back on holiday purchases. That changed after he was recently hired by an insurance company.

"Because last year it was so hard I want extra shopping for my children," said Jones, who began his shopping spree in Old Navy chain of Gap Inc. yesterday and then camped outside a store to buy a television set target Corp. "IS".

Mall of America in Bloomington, Minnesota, for the gallery in Houston, resellers has sparked an avalanche of offerings as Black Friday-the biggest shopping day of the year-had its first start ever. Discounting was more widespread than last year, as retailers tried wooing shoppers scared by global economic uncertainty and sluggish job growth.

"It's a good sign that the consumer is coming out, and that all the distractions won't sway the consumer from having a good holiday," said Marshal Cohen, an analyst at Port Washington, New York-based NPD Group. Shoppers were spending about the same as last year, said Cohen, who visited shops in New York, Connecticut and New Jersey.

Black Friday came with consumer confidence to levels previously achieved during recessions, as a record share of families said that this is a bad time to spend, according to the consumer Comfort index of Bloomberg. The measure has reached minus 50 or less in nine of the past 10 weeks, a performance unprecedented in its history of 26 years.

Resilience of buyers

Sales at brick stores and Malta can rise 2.8 percent compared to 5.2 per cent last year-a 465.6 billion this holiday season, according to the National Retail Federation. Online revenue can advance the 15 per cent to 37.6 billion, according to ComScore Inc.

These forecasts reflect buyers resilience so far this year. Consumption, which accounts for about 70 percent of the economy of the United States, have increased for 16 consecutive months through October, as the economy added jobs and avoided slipping into another recession.

The monthly sales of the shop itself, a key indicator for retailers because new and closed positions are excluded, they have earned for more than two years and analysts ' projections If missing once this year, according to retail metrics.

Black Friday-so named because this is when many stores to become profitable-continues to bite in Thanksgiving this year. Many chains ignored complaints that it was unfair to have employees working on vacation and opened previously. Online retailers such as Amazon.com Inc., entered the too much and began to advertise "Black Friday" offerings earlier today.

Beginning earlier brought a lot of first time Black Friday shoppers and increase sales for resellers that pushed up the openings, Cohen said.

Rookies Black Friday

"It's amazing how many people would not normally said in these lines, but because of those hours are new to Black Friday shopping frenzy," said Cohen. "There were a lot of rookies."

Gap headquarters in San Francisco, has increased the number of shops are open on Thanksgiving day to about 1,000, most of them Old Navy locations, offering women's coats for as little as $14,75, or about 50 percent discount and scarves of red and blue for $ 5, down from $ 7.94.

An Old Navy store in Greensboro open to 9 Thanksgiving Day, attracting Paula Pile, a marriage counselor. She purchases for Pajama pants, socks and a vest $ 19 for his niece, before going to dinner with the family.

Opening on Thanksgiving Day, Old Navy "is picking up my business," said heap, 57. "I'm not one to stand in the middle of the night and go stand in line."

Early openings

Toys "R" US Inc. open to 22 last year, and that pushed up an hour. Wal-Mart Stores Inc., which was opened on Thanksgiving Day for years, its opening moved forward two hours to 22 Between Bentonville, Arkansas-dealer offerings based: Mattel Inc. Barbie dolls for $ 5. Best Buy, based in Richfield, Minnesota, opened five hours earlier than last year.

"I don't think you can have a scenario where you're competitive with large retailers are open and not," Mike Vitelli, co-Chairman of the North American Division of Best Buy, said in an interview on 23 November.

Objects sold this weekend may be Apple Inc. 's iPod Touch, by Mark North Face Jackets of VF Corp. and LeapPad Explorer of Leapfrog Enterprises Inc., according to a comparison shopping website Pricegrabber.com.